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“Design is not just what it looks like and feels like. Design is how it works.”

– Steve Jobs

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ctrl is for the creative service community to spark ideas and stay current in technology.

ctrl began as an internal archive of digital innovation studio yU+co’s research of world-class creative technology projects. From there, we realized there was an even greater opportunity, to build a continually updated database of technology use cases from a wide variety of creators and disciplines.



Chatbot Intro Presentation



Chatbot overview blogpost 

IBM Watson Assistant class

Watson Assistant Signup

Google Design – Using Personality

Video lecture on chatbot design

Google UX of AI case study