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“Design is not just what it looks like and feels like. Design is how it works.”

– Steve Jobs

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laptop

28

Jan
2010

In Blog
ideas

By phil

It’s not a laptop, it’s a SLAB – What people are missing about the iPad

On 28, Jan 2010 | In Blog, ideas | By phil

A lot of doubters are making a classic mistake in evaluating Apple’s iPad. They did the same thing after the initial announcement for the iPhone, or for that matter the Toyota Prius. The mistake is thinking in terms of existing categories and value propositions. For the iPad, the doubt seems to boil down to: “I don’t like it because it doesn’t fit my ideal for a great laptop.” The critiques don’t always state it those terms, but I think that’s where it’s coming from. No camera, no keyboard, no multi-tasking, no Flash (okay, actually Safari on the iPad really does need that), etc. – these are standard expectations for a laptop.

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